ESTIMATE OF CREDIT WITH ANALYSIS 7 P a. Personality is Assessing customers in terms of personality everyday behavior and personality in the past b. Party is classify customers into specific groups based capital, l oyalty, and character. c. Purpose is Knowing where the customer in taking credit, including credit types wanted. d. Prospect namely Assess customer business in the future Dating e. Payment is Measuring the extent to which customer repay loans that have been taken. f. Profitabillity namely Measure and analyze how well the customers for profit. g. Protection is Seeing the extent of the protection which loans are guaranteed protection.