Digital Marketing Strategy & Examples

Digital Marketing Strategy & Examples

Now you know what digital marketing is, its advantages, and its types. Next below, we will discuss some digital marketing strategies and examples of their implementation.

 

Search Engine Optimization (SEO)

The first point of a digital marketing strategy is SEO, which is an effort to get more website visitors organically, without advertising. Examples of digital marketing in the SEO field include article creation, site speed optimization, placing site links on other sites, and so on.

 

Social Media Activation (Instagram, Youtube, Tiktok, and so on)

The second digital marketing strategy is social media activation. Examples of digital marketing in the field of social media include regularly uploading content to social media, building engagement with followers, doing endorsements, and much more.

 

Knowledge Marketing

Knowledge marketing is a digital marketing strategy by providing useful information or new knowledge to potential consumers. Examples of digital marketing through the dissemination of knowledge include email marketing and the creation of free ebooks (digital books).

 

Data Analysis and Search

In implementing a digital marketing strategy, it is very important to search and analyze data. Every decision taken in the digital marketing process must be based on data, from social media data to online advertising campaigns.

 

Hard-selling, Soft-selling and Hypno-selling

Digital marketing is one type of strategy with the most sales techniques. The three most common sales terms you will hear while implementing a digital marketing strategy include hard-selling, soft-selling, and hypno-selling.

 

Google Ads and Social Media

The 6th technique of digital marketing strategy is Google and Social Media Ads. When creating Ads, you must make sure the ad content has the right message and target consumers. So that the ad can generate sales as expected.

 

Leader Generation

The seventh and last point of a digital marketing strategy is lead generation. In the world of marketing, leads are defined as any type of contact that can be used to contact consumers, from phone numbers, social media accounts, to emails.